The Indian Font

Shruti Barton MA Creative Economy

Social Media Experience Required. Apply Within.

Interview with Om Ruparel, Managing Director and Digital Recruitment Specialist, Recruitmentology

If you too are wondering how the last 9 months of learning is actually going to translate into the working world, look no further. OUR SKILLS ARE OFFICIALLY IN DEMAND.

By all accounts, our blogging, tweeting, and linking in are all vital skills companies these days can’t get enough of. In the words of our supportive academia friends, “the following primary research in the form of a semi-structured qualitative interview lasting 30 minutes comprising 10 questions” (yes really, I never knew either that there was such a fancy term for what I thought was just having a chat) provides evidence to support the claim that we have gathered skills for this digital age which rival the caveman’s wooden bow and stone-tipped arrow of primitive times.

So here are some nuggets of information from Om Ruparel, Digital Recruitment Specialist which should help you with your future job applications. Just remember to mention the effects of your own #Mace12 social media campaign of 2012/2013.

I am Om.

I am Om.

1. What exactly is it that you do?
I run Recruitmentology and focus on recruiting digital, marketing, advertising and media professionals into digital agencies, dynamic start-ups, and big brands. I work with the highest calibre talent and give them sound advice to help them with their career for the long term. I will always spend 5 minutes giving someone advice even if they are just starting out. I want to empower people from that level onwards so that in the future they will remember me and Recruitmentology positively. I offer the same service to everybody.

2. What did you study?
I completed my degree by accident. I originally got a place at Loughborough University to study Physiotherapy and Cricket as I used to play for the Surrey Lions and England under 18’s. Unfortunately, I tore the cartilage in my knee and couldn’t recover so ended up studying Economics at Nottingham University.

3. How did you get your first job in recruitment?
I didn’t know what I wanted to do after graduating and my current Business Partner Ravi introduced me to Johnny Breeze at Yellow Cat recruitment.

4. What’s been the most successful job you’ve recruited for so far?
I’m working on my most high profile job at the moment for an iconic music company. My first placement in the US was probably my proudest moment. I headhunted an awesome UX Director from LA and helped relocate her to NYC.

5. Who is your biggest inspiration?
There’s no one specific in my industry although I do respect Managing Directors’ of businesses who have innovative ideas and are willing to take risks.

6. What do you see as one of the biggest challenges in the world of media recruitment over the next 10 years?
There is a clear lack of investment at the entry level and a lack of education in schools as to what kind of jobs are available in media from design, digital, to account management. We need to teach children about the opportunities in these sectors. There are not enough candidates in digital marketing so companies should be more open to hiring experienced professionals from Europe and even further. For example, Russia and India have some of the most amazing agencies.
7. What is your opinion of the internet and social media and its impact on recruiting professions with the media industry?
Social Media and the internet are awesome if used properly. For example, you can now post 6 second video clips on Twitter using Vine. Check out Cadbury’s Creme Egg who have been using this technology successfully. I would say nearly 80-90% of employers want digital or social media experience. A lot of hiring managers ask me for account managers with digital and social media experience but often I don’t think they know exactly what that means. An agency has got to be set up correctly and have critical mass in order to offer a full integrated marketing approach. It’s also worthwhile for any agency with a social media and digital capability to consider whether internally they have the resources and commitment to undertake their client’s brief successfully in comparison to any specialist competitors.

8. And what exact experience within social media do you mean?
Creating effective campaigns via Twitter, Facebook, LinkedIn for example. You need to think about what you have actually done in a social media campaign and how you have measured its effectiveness. So any potential employers want to hear about your ideas, implementation, measurement and analysis of any social media and digital campaigns – this is essential.

9. How do you market Recruitmentology?
We are currently working on a re-brand. We work through word of mouth, referrals and networking in the industry.
10. What is your word of advice to any prospective marketing and advertising candidates looking to pursue a career in media either as a creative or in account management?
Make sure you stand out from the crowd, be creative with your application, do your research on the company you are applying to. Imagine your CV is a creative brief and your interview is the client pitch. Expect salaries to start from anything between £18,000 to £22,000.

Thanks Om – I very much enjoyed our Costa Coffee rendez-vous and hope you’ll be interviewing me next time! Email your CV to if you are interested in jobs in the digital, marketing, advertising and media sectors. Good luck!


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